Marketing



We provide marketing and business consultancy for companies in different sectors and industries, in both China and the UK. We provide a consultancy service to our clients who need help to market their product or service in the marketplace either in China or the UK. We work in close partnership with our clients to provide the most effective marketing strategy for their product, in order to increase competitiveness of the product in the current market, or to ensure the product’s success in a new marketplace.

A typical Marketing Project that we would create for a client is illustrated in the executive summary shown below.

Market Review
    • Market size: Value, volume by sector
    • Market trends
    • Competitor review (Key players, size, markets, business summary)
    • Sector Idiosyncrasies

Sourcing / Purchasing
    • UK
    • Rest of the world
    • Historical insight
    • Supply options

Sales
    • List key Business to Business (b2b) opportunities, volumes, products, tender timings,
       key contacts and price expectations.

    • Identify core SKU's and NPD potential.
    • Determine margin potential by product based on historical prices and tender information.
    • Identify secondary market opportunity.